The Hormone
Health Company
Since our founding in 2017, we've been driven by a clear mission: making hormone balance and lasting health simple and achievable.
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The Trusted Choice In Hormones Since 2001
At New U Life, we believe that feeling your best shouldn't be complicated. We've pioneered simple, effective solutions that work naturally with your body's wisdom, combining nature's best ingredients with breakthrough hormone science to help you feel energized, balanced, and truly well. We're on a mission to Empower individuals to achieve hormone balance and lasting health.
Over 7 Million Bottles Sold Worldwide
By New U Life Customers
Fastest Growing Network MLM
One Family
We believe in building a strong, inclusive community united by a shared commitment to wellness.
Loyalty In Action
Loyalty is at the heart of our actions, inspiring trust and respect in all we do. We demonstrate our loyalty to one another through consistent, reliable support.
Lead By Example
We set high standards and lead with integrity, inspiring others to take charge of their health and wellness. Our actions reflect our values, showing our commitment to excellence, growth, and positive impact.
Own It
We take accountability for our choices, our health, and our results. By owning our actions, we empower ourselves and others to create meaningful change and pursue a life of balance and fulfillment.
Think Global. Act Local.
We embrace our role as a global wellness brand and are committed to local impact. By understanding and respecting diverse needs and cultures, we bring wellness to life in a way that is personal and relevant to each community.
Do It Right
We believe in proven, sustainable solutions over quick fixes, demonstrating our commitment to real wellness through scientific integrity and genuine results.
The SomaTech™ Difference
What truly makes New U Life different is our pioneering approach to hormone health. SomaTech is our unique scientific methodology that supports your body's natural balance—the perfect blend of nature's wisdom and scientific innovation.Your body uses hormones as messengers to keep everything running smoothly—from energy levels to sleep quality. SomaTech transforms your hormone health by:
Supporting healthy natural hormone production
Helping block hormone disruptors
Optimizing delivery of key ingredients
Our Story
New U Life's journey began with a foundation of innovation, superior quality, and transformation. For founder Alexy Goldstein, improving health isn't just a business—it's a lifelong commitment that started in his father's supplement store. As a young man witnessing people's lives change through natural solutions and an industry-wide problem with ingredient quality and real science, Alexy discovered his calling.
When his father entrusted him with the family business at age 20, it became more than a responsibility; it became a mission to revolutionize the wellness industry with improved quality and outcomes.Troubled by compromises he witnessed in supplement manufacturing and ingredient quality, Alexy dedicated himself to understanding the science of natural wellness. His breakthrough came with a profound discovery: the key to aging well lies in supporting the body's intricate network of hormone channels.
This insight led to the development of SomaTech, our proprietary approach to natural hormone balance, and the creation of SomaDerm®, our flagship product.What began in a small Bay Area office has become a global movement, reaching millions of people in over 16 countries. Today, we continue to pioneer the future of hormone health with the same mission that began in that family store: providing natural, effective solutions that help people live life in balance.
2001
SomaDerm is introduced to a select group of wellness seekers, launching as a premium, transdermal solution for hormone health. Quietly effective, it begins to build a loyal following.
2019
After nearly two decades of grassroots momentum, SomaDerm reaches a major milestone—over one million bottles sold, proving the power of real results and word-of-mouth growth.
2020
More than 200,000 independent distributors join the mission to bring hormone balance and wellness to the world, expanding New U Life’s reach across continents.
2021
Recognized as one of the fastest growing companies in the wellness industry, New U Life earns acclaim for its disruptive model, loyal community, and product efficacy.
2025
New U Life opens its new global headquarters in Lehi, Utah—a bold step forward to support innovation, leadership, and a thriving worldwide community.
Executive Leadership
Alexy Goldstein
Alexy's practical experience formulating products, counseling on health issues, and starting businesses has uniquely positioned him to operate the premier hormone health company globally. Every product reflects his foundational belief that the best hormones are the ones your body produces naturally.
Ryan Linton
Chief Administrative Officer
Maria Falaschi
Chief of Staff
Matt Baros
VP of Information Technology
Matt Hutka
VP of Treasury
Vanessa Pierce
VP of Legal and General Counsel
Ken Shoell
VP of Sales and GM of Japan
Brian Cameron
VP of Marketing
Stony Tanner
VP of Global Impact
Esther Hardy
VP of Regulatory/Compliance & Product Development
Steve Lesser
VP of Operations
Our Commitment To You
Our commitment goes beyond making the highest-quality products—we're here to support you with clear information, honest guidance, and proven solutions that fit naturally into your daily life.
Whether you're seeking more energy, better sleep, or a renewed sense of well-being, we're here to help you achieve your goals with products that deliver real results starting at the source of well-being, hormones.
Balance is key to feeling your best at any age. Balance Your Hormones, Balance Your Life.™ Through our innovative products and dedicated support, we invite you to discover what millions already have: the transformative power of hormone balance.
Locations
